The Product Experience

The Product Experience


An introduction to impact mapping - Tim Herbig

October 13, 2021

Evolving your organisation from a feature factory to becoming outcome-focused is a challenge many of us have faced - but how do you actually do it? Impact Mapping is a great way to help take stakeholders and teams from focusing on the how-to the what and why.  We asked consultant, trainer and author Tim Herbig to give us the crash course on the topic, including how to get people to understand the difference between an Impact, an Output, and an Outcome. Featured Links: Follow Tim on LinkedIn and Twitter | Tim's Website | Read Tim's 'Using Impact Mapping to Navigate Product Discovery' piece | 'Idea Prioritization with ICE and the Confidence Meter' by Itamar Gilad | Gojko Adzic's book 'Impact Mapping: Making a Big Impact with Software Products and Projects'