The Product Experience

The Product Experience


Conducting user research at scale - Kenton Hansen

September 08, 2021

When we sat down with Roll20.net Product Director Kenton Hanson for this week's podcast, we were hoping to hear tales of how he and his  product team (or band of adventurers!) went on quests to conduct user research. We wanted to hear about dodging orcs and dragons (stakeholders) while collecting  treasure (insights).Instead, we learned that it's only Roll20's marketing team that cast spells.  But we also learned a lot about conducting research for such a large, passionate community, qualifying candidates, sharing learnings, and much more.Featured Links: Follow Kenton on LinkedIn and Twitter | Kenton's Website | Roll20 | Patrick Lencioni's teamwork system The 5 Dysfunctions of a Team | Erika Hall's book Just Enough Research Give Sprig a try for free by visiting Sprig.com to build better products.