The Practical CMO by Chief Outsiders

The Practical CMO by Chief Outsiders


Transformational Growth -Time to Consider?

November 25, 2020

There are many ways to approach growth. Some businesses think incrementally about building off their core revenues and current customers. Others are a bit more ambitious and think one- or two-years out and focus on bringing existing products and services to new adjacent markets. Still fewer other businesses think more openly about growth as transforming their existing business model or starting new businesses which could add significant revenue and profit streams. So, do you pick one, some, or all of the above forms of growth?Transformational growth seems challenging and risky, so why consider it? In this program, we’ll discuss what it involves, when you should consider it, and how to proactively manage it to improve results and reduce risks.This is a big topic, and for this show, we are going to focus on answering two questions: WHY and WHEN. We feel every business leader who wants to consider a change should first start with an understanding of WHY and WHEN to consider transformational growth.Today’s Participants:Host: Mark Coronna, Partner & CMO, Chief Outsiders mcoronna@chiefoutsiders.com www.linkedin.com/in/markcoronna/ Guest: Anil Singh, CMO, Chief Outsiders asingh@chiefoutsiders.com www.linkedin.com/in/singhcmo/