The Practical CMO by Chief Outsiders

The Practical CMO by Chief Outsiders


EOS® and TRACTION is an excellent management process, but where does the content come from?

April 20, 2020

Many consider EOS®/Traction to be a best practice management discipline. Many small- and mid-sized businesses have adopted Traction to beef up their management processes as it provides a structured approach to aligning and prioritizing key initiatives and projects.Traction only works when you have a mechanism for developing the required content. Traction implementation requires content like a one-page Marketing plan and a ten-year plan. Traction works best when paired with great content like that generated from planning approaches such as Horizon Growth, which is a best practice for planning your future revenue and profit streams.This program covers the development of key content like the one-page Marketing plan: how to create it, tools you can use, support that is available.The follow-on program will discuss how you can generate the content required to have a more effective Traction implementation.  Additional resources referred to in this program can be found here:Original Article was written by the Host: Developing EOS ContentOriginal Article Co-authored by the Guest and Host: https://www.chiefoutsiders.com/blog/one-page-marketing-plan