Ideal Customer Profiles are definitely a “Marketing buzz” term today, and legitimately so, if you understand the power of the concept and apply it to your customer acquisition programs. an Ideal Customer Profile describes the characteristics of the best customer you would like to acquire and maintain over time.If you were a direct marketer or an e-commerce guru, you would recognize this type of relationship as having high customer lifetime value, which would give you the highest revenue and profitability over the longest relationship time.