The Practical CMO
What’s Going on in Healthcare Marketing?
Unique markets have different levels of Marketing maturity, use different ways of going to market, have different metrics of success, and view the role of Marketing in their organizations quite differ
What’s Going on in Industrial Marketing?
Unique markets have different levels of Marketing maturity, use different ways of going to market, have different metrics of success, and view the role of Marketing in their businesses quite different
Brand The “How” Not the “What”
The value proposition of most businesses is based on what they do well. In many cases, focusing on what the company does--the products they make or the services they offer--is neither differentiating
Lies, Damned Lies, and Marketing
This podcast is a very unusual but realistic view of what Marketing does well and what it doesnt do well. Youve been promised big results with a quick turnaround. Youve been told that social media
Intellectual Property (IP) Opportunities and Marketing: What are You Missing?
This podcast offers a practical guide about how you can use the Intellectual Property (IP) you already have in your business to enhance your revenues and profits, create more competitive differentiati
Is It Time to Use Artificial Intelligence (AI) in Marketing?
Like many emerging technologies, artificial intelligence (AI) is making its way into the market through several applications. Emerging technologies are often misunderstood and misapplied early in thei
Four Best Practices for Ensuring Success from Start-up to Scale-up
Most business start-ups fail. The numbers are both compelling and uglyonly 10% of all business start-ups reach $1M in revenue and fewer than 1% get to $10 million.What if you could beat the odds by
Your First Step to Becoming ”More Digital”
The adoption of digital in your business may be an initiative you have considered but consistently tabled. With markets rebounding from COVID and with quickly forming preferences which will transfor
Amazon: Friend or Foe?
With the pandemic impacts on many businesses, a shift to more digital marketing and digital engagement with customers is definitely a priority for many CEOs and Marketing execs. One bridge to be crossed is the shift, or addition, of ecommerce channels f..
Customer Communications Are Evolving: Are You Ready?
Now that the shift to a higher percentage of remote workers looks like it will continue after the current pandemic recedes, its time to ask what types of communications businesses should be used for