The Practical CMO by Chief Outsiders

The Practical CMO by Chief Outsiders

Latest Episodes

What’s Going on in Industrial Marketing?
October 25, 2021

Unique markets have different levels of Marketing maturity, use different ways of going to market, have different metrics of success, and view the role of Marketing in their businesses quite different

Brand The “How” Not the “What”
September 20, 2021

The value proposition of most businesses is based on what they do well. In many cases, focusing on what the company does--the products they make or the services they offer--is neither differentiating

Lies, Damned Lies, and Marketing
August 24, 2021

This podcast is a very unusual, but realistic, view of what Marketing does well, and what it doesn’t do well.You’ve been promised big results with a quick turnaround. You’ve been told that social medi

Intellectual Property (IP) Opportunities and Marketing: What are You Missing?
July 21, 2021

  This podcast offers a practical guide about how you can use the Intellectual Property (IP) you already have in your business to enhance your revenues and profits, create more competitive differentia

Is It Time to Use Artificial Intelligence (AI) in Marketing?
June 21, 2021

Like many emerging technologies, artificial intelligence (AI) is making its way into the market through a number of applications. Emerging technologies are often misunderstood and misapplied early in their adoption. Even when the technology itself is re..

Four Best Practices for Ensuring Success from Start-up to Scale-up
May 24, 2021

Most business start-ups fail. The numbers are both compelling and ugly—only 10% of all business start-ups reach $1M in revenue and fewer than 1% get to $10 million. What if you could beat the odds by employing four tested business practices? In this pro..

Your First Step to Becoming "More Digital"
April 20, 2021

  The adoption of “digital” in your business may be an initiative you have considered but consistently tabled. With markets rebounding from COVID and with quickly forming preferences which will transform the way business is done online, you may be behin..

Amazon: Friend or Foe?
March 23, 2021

With the pandemic impacts on many businesses, a shift to more digital marketing and digital engagement with customers is definitely a priority for many CEOs and Marketing execs. One bridge to be crossed is the shift, or addition, of ecommerce channels f..

Customer Communications Are Evolving: Are You Ready?
February 23, 2021

Now that the shift to a higher percentage of remote workers looks like it will continue after the current pandemic recedes, it’s time to ask what types of communications businesses should be used for effective customer acquisition and current customer d..

Leadership: Inspiring People to Be Their Best
January 22, 2021

When you boil down the model for successful leadership, what do you have? Do those key aspects of leadership translate from military to public companies? And is it possible to share practical guidance to help developing leaders grow?In this podcast, I’...