The Practical CMO by Chief Outsiders

The Practical CMO by Chief Outsiders


Latest Episodes

Your First Step to Becoming "More Digital"
April 20, 2021

  The adoption of “digital” in your business may be an initiative you have considered but consistently tabled. With markets rebounding from COVID and with quickly forming preferences which will transform the way business is done online, you may be behin..

Amazon: Friend or Foe?
March 23, 2021

With the pandemic impacts on many businesses, a shift to more digital marketing and digital engagement with customers is definitely a priority for many CEOs and Marketing execs. One bridge to be crossed is the shift, or addition, of ecommerce channels f..

Customer Communications Are Evolving: Are You Ready?
February 23, 2021

Now that the shift to a higher percentage of remote workers looks like it will continue after the current pandemic recedes, it’s time to ask what types of communications businesses should be used for effective customer acquisition and current customer d..

Leadership: Inspiring People to Be Their Best
January 22, 2021

When you boil down the model for successful leadership, what do you have? Do those key aspects of leadership translate from military to public companies? And is it possible to share practical guidance to help developing leaders grow?In this podcast, I’...

Pricing with Daring Caution
December 09, 2020

What is it about pricing that appears daunting? Is it that it seems a strange mix of art and science which itself is intimidating? Is it a challenge because we lack the data from customers and competitors required to make high confidence decisions? Is i..

Transformational Growth -Time to Consider?
November 25, 2020

There are many ways to approach growth. Some businesses think incrementally about building off their core revenues and current customers. Others are a bit more ambitious and think one- or two-years out and focus on bringing existing products and service..

GET MOVING! - The Two Most Important Words You Need to Know
October 20, 2020

There is plenty of free advice on how and what to do to manage your business through and out of the health crisis. Some of it is getting recycled pretty regularly and is starting to seem stale. I recently met Kyle Arneson when we participated in an “exp..

Outperform Your Market: Embedding Horizon Growth Into Your Management Process
September 22, 2020

Two companies may take the same business processes or tools and adopt and implement them totally differently. Sometimes, there’s no “better or worse,” it’s more about making these tools and processes work best for you. Here’s an example. There are many...

"Internal" Networking - Your Key to Communication Success
August 17, 2020

Even the smallest companies can be challenged by poor internal communications. Fortune- sized enterprises? Sure. But small- and mid-sized business? Yes, it happens too often in these businesses. You might ask how and why that can happen when you have an..

Core Reasons for Poor Alignment of Sales & Marketing
July 28, 2020

    This is a continuation of the conversation with Bob Lambert of Samurai Business Group, LLC. We pick up with Bob talking about the reasons poor alignment happens. He says there must be three things in place: Understanding the goal - a clear view of y..