The Practical CMO by Chief Outsiders
With the pandemic impacts on many businesses, a shift to more digital marketing and digital engagement with customers is definitely a priority for many CEOs and Marketing execs. One bridge to be crossed is the shift, or addition, of ecommerce channels f..
Now that the shift to a higher percentage of remote workers looks like it will continue after the current pandemic recedes, it’s time to ask what types of communications businesses should be used for effective customer acquisition and current customer d..
When you boil down the model for successful leadership, what do you have? Do those key aspects of leadership translate from military to public companies? And is it possible to share practical guidance to help developing leaders grow?In this podcast, I’...
What is it about pricing that appears daunting? Is it that it seems a strange mix of art and science which itself is intimidating? Is it a challenge because we lack the data from customers and competitors required to make high confidence decisions? Is i..
There are many ways to approach growth. Some businesses think incrementally about building off their core revenues and current customers. Others are a bit more ambitious and think one- or two-years out and focus on bringing existing products and service..
There is plenty of free advice on how and what to do to manage your business through and out of the health crisis. Some of it is getting recycled pretty regularly and is starting to seem stale. I recently met Kyle Arneson when we participated in an “exp..
Two companies may take the same business processes or tools and adopt and implement them totally differently. Sometimes, there’s no “better or worse,” it’s more about making these tools and processes work best for you. Here’s an example. There are many...
Even the smallest companies can be challenged by poor internal communications. Fortune- sized enterprises? Sure. But small- and mid-sized business? Yes, it happens too often in these businesses. You might ask how and why that can happen when you have an..
This is a continuation of the conversation with Bob Lambert of Samurai Business Group, LLC. We pick up with Bob talking about the reasons poor alignment happens. He says there must be three things in place: Understanding the goal - a clear view of y..
The dual challenges to both understanding the differences between Sales and Marketing and then align them for the benefit of your business don’t seem to be easy to resolve. For years, one of the most downloaded articles offered by Chief Outsiders has ..