The Lounge Podcast

The Lounge Podcast

26 – Mike Simmons and the importance of Problem Analysis

January 20, 2020

In this episode, I'm joined by my friend Mike Simmons, founder of Catalyst Sale and host of the Catalyst Sale podcast. Mike joins me today to talk about analysis skills and how proper analysis and communication can help persuade, engage and guide our clients away from learning failures!

Get the transcript 26 - Mike Simmons_transcript.
Covered in this episode:

Why is analysis important?
Mike's process for analysis
We covered some of the following

Write it down,
Get the data you need to make a decision
Find gaps in info
Questions we can ask to understand the problem (who, what, why, where, when, how)
Conduct research (public information or interviews with people)
Understand the boundaries you are working in
Define the objective
Recognize what "good" looks like when the problem is solved
How do you get to the story? There isn't just ONE way! Find YOUR way
Simplify questions so you don't create objections
Getting information from SMEs
Selling the analysis phase when someone doesn't support it
Flat tires and learning analysis
Create a plan
Set timelines to avoid analysis paralysis
Leverage "good enough"
Mindmap as a tool
The value of deconstructing the learner journey
Using OneNote, technology and, yes, paper note cards

Mike's details:
More than 20 years of operations, customer success, sales and sales leadership experience, 15 in the EdTech space. Life long learner, creative, analytical, and driven to achieve results. Mike has built, lead, and optimized sales organizations leveraging both direct and indirect teams. Husband, father, and jeep enthusiast. Arizona State University B.A. Psychology.

LinkedIn * remember to let him know you heard him on The Lounge Podcast


Podcast Episode 1, Episode 2