The Food Disruptors
#44 Henry Crowell: The Quaker Oats Man Makes Marketing History
June 20, 2019
Henry Crowell (1855-1944) gave us Quaker Oats for breakfast. Before he began mass-marketing a commodity, oats were generally regarded as horse food. The occasional immigrant housewife (Irish, Scottish, or German) might cook chopped oats into a porridge...
Where Capitalism Meets America's Food Culture.
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