The Expert Economy

The Expert Economy


Episode 8: Why You Will Go Broke Booking “1-2-1s” With New Prospects

October 07, 2020

Podcast



















Episode 8:
Why will go broke booking "1-2-1" appointments with Prospects

After attending a networking event, we're always encouraged to book 1-2-1 appointments with people we might like to work with. It's certainly is a nice idea. But it is also the fastest way to go broke!
In this episode, I discuss why having 1-2-1s is the fastest way to go broke, and how as Expert Entrepreneurs whose business is time sensitive, we need to be far more careful with our time. I offer an alternative method for getting to know new prospects that will energise your business and reap a return. 
KEY TAKEAWAYS:

1

Booking 1-2-1s are a waste of time. Aside from the travel time, the cost of the coffee and the unwanted calories, if a conversation has no direction it will get you no where.

2

Structuring your 1-2-1 with a value proposition that allows you to demonstrate your knowledge and service while getting to know your prospect is far more productive for both parties. 

3

When someone has seen you in action, they are better able to refer your services to your ideal prospects, and buy from you if appropriate.

4

Booking appointments back-to-back will also help you keep to time, as well as use your energy and focus in the most productive way.

5

Being clear on the outcome and purpose of any appointment will ensure your business grows. 

LISTEN TO THE FULL EPISODE

 
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