The Double Comma Club
Guides for You to Help Your Clients Design a Strategy to Maintain and Hold On
f you think about where people's heads are, where their fear is right now, they're trying to control anything. Anything. If I can control the milk that I have in the refrigerator and the toilet paper that I have in the closet, I feel like I've got some of my control back. Toilet paper and milk are fundamental. It goes back to being a youth. This wasn't a matter of a run specifically on toilet paper. There's too much going on to leave it to chance. Customers still want that zero rate. It doesn't work like that.