Today's episode of The Culture Soup Podcast® takes a cue from today's #nscrockstarleadership tip of the day: be intentional about your personal brand.

My guest is someone who is absolutely leaning out to lean in. Shannon LaNier isn't only a news anchor for Houston's CW39, he is also the ancestor of Thomas Jefferson and his slave Sally Heming, and a dedicated husband and father.

And you best believe he is leveraging all three. Recently, he was in an extraordinary spread in Smithsonian Magazine that had side by side photos of him and his presidential forefather...and the resemblance was remarkable even to him. They looked back at the book he co-authored about his journey to meet his extended family.

He is also Daddy Duty 365 on his own podcast and IG... and that platform goes viral frequently.