Plato was right 2,500 years ago when he said " Those who tell the stories rule the world"

Dr. Paul Zak a Neuroscientist tells us his research proves when a human listens to a story certain types of stories have the ability to change the biology in humans.

However, simply having a story to share isn't enough. the best stories resonate with the majority of people because the story is built with knowledge of the norms, folkways, and customs of the people in the communities receiving it.

Yes, sharing your story in context with what your audience already believes is key. Making your story relatable means you touch your audience in the heart and gut to make them feel what you are conveying in your story.

When we speak from a place that all humans aspire to when we speak from a position steeped in authentic INTEGRITY that is when the ears of the people you seek to reach perk up and listen more intently because then your works are signing their song too.

Want to be a better leader, a better communicator, capable of leading your organization, your tribe, then always be nurturing your sense of empathy and always act and speak from a position of integrity.

Mr. Robert Mueller the former FBI director, a leader with impeccable credentials and many years of public service,  when speaking at Tabor Academy, and addressing the student body said this:
 "When given the opportunity to address students, I always mention integrity because it is so essential to who and what you ultimately will become," Mueller said. "Whatever we do, we must act with honesty and with integrity, and regardless of your chosen career, you are only as good as your word."

This is why our podcast is about the myriad ways founders and leaders can harness the power of story while standing upon the foundation of the integrity they live by, employ storytelling to advance their vision in order to help you become the best leader you can be too.