Subscribe & DownloadListen onApple PodcastsFollow us onSoundCloudListen on       Google PlayListen on       SpotifyGuest: ​Erin Shea Episode Transcript (Click to expand)00:00Ramesh: Excited about you know, talking to Vistaprinting and of course you.00:04Erin: You too, I think it'll be great.00:06Ramesh: Yeah. So I think Adam and Erin, I would like to introduce Vistaprint as a leading online provider of marketing products and services to small businesses. Is that fine or is there anything else you want me to do?00:20Erin: No, I think that's appropriate.00:22Ramesh: And then Erin, I think you as a marketing director for North America for Vistaprint.00:28Erin: Correct.00:29Ramesh: Okay. So good. All right, so we'll get started and then pretty much we will get into you know, the areas that you know, you really drive, which is the marketing for small businesses. And then we'll get into some of the study findings as well. And we want to take, you're welcome too. And [00:50 inaudible] you want to mention, okay. Thank you. Alright.00:59Hello everyone. Welcome to one more episode of the agile entrepreneur video cast and podcast. And this is your host Ramesh Dontha. Today, I am especially excited to talk to Erin Shea, who is the North America marketing director for Vistaprint. For I think almost all of you know about Vistaprint. Vistaprint is the leading online provider of marketing products and services to small businesses. And in full disclosure, I am a customer of Vistaprint. Every time I do my business cards routinely, I go there and then, so without thinking, so they gave me so much flexibility. So that's what I do. And then that's where I start as a customer andthen I go into some other areas as well. Erin, welcome.01:42Erin: Thank you. Thank you for having me.01:44Ramesh: I know I introduced Vistaprint, but in your own words what is Vistaprint do and then especially what you do for Vistaprint?01:53Erin: Sure. Vistaprint is a company that's been around for over 20 years now and we are so proud to say that we've helped over 17 million small businesses really live their small business dreams. We started out as a startup, a small business of our own, and then have kind of grown to an international company. But small businesses have always and will always be our full passion. And it's why we kind of come into workday in and day out. We did start with sort of business cards as our core product. And then as small businesses have evolved, and the customers' needs have evolved we have expanded our assortment into a number of different printed marketing materials. So everything from so, your flyers and your brochures, your signage, and then of course, into digital. So websites, search engine marketing, and then of course design services.02:50Ramesh: Oh, excellent Erin. So how long have you been with Vistaprint?02:54Erin: I have been with Vistaprint for a wonderful 10 years. And I find that you know, I'm so passionate about partnering with small businesses day in and day out.03:08Ramesh: So in the 10 years, I mean, I can't imagine, but you must have talked to so many small businesses. So if I could start off with one question in the small business marketing, what are the things as small business like a successful small businesses do versus a small business that don't do too well? so what different it makes.03:31Erin: Sure. So I am a big proponent of really focusing in on where the value is for your small business. And so I think we see this, we find this tendency to juggle all the balls in the air and to do a ton of different things. And what I think is really the difference between success and sort of feeling daunted around your small business is really kind of choosing those top two or three things that you think are most valuable for your business. And that could be anything. I think that could be from expanding your assortment. It could be from you know,