How to be Future Ready or Fail, says Jamie Gutfreund, is really about "wantedness" a quality that the best brands have that combines caring and exceeding expectation. It translates into the feeling that the brand cares about "me", the consumer.
A behavioral way of defining a new tribe of shoppers: always on, always looking for a new experience and always shopping. These shoppers aren't defined by traditional demographics but by a mental and emotional connection to their brands.
Gwen Morrison introduces the bot as your new customer.
J. Walker Smith on how apps and AI will make shoppers and shopping passive.
Marketers are redefining how to weave brand stories into social media and other digital platforms of influence.
Gwen Morrison says meet your new customer: The algorithm.
Learn from a panel of Amazon insiders how they have leveraged technology to weave into our lives.