The Round Six Podcast
C-10's, Hollywood, Delmo and Art Heists
"I'M TRYING TO CHANGE THE WORLD WITH EVERY BUILD."
Del Uschenko, better known in the C-10 and hot rod worlds as Delmo joins the Gearheads to talk trends, relocation and international art heists. Known world-wide as the man behind the "Delmo look," conversation runs wild from the early days in Canada to what's on the horizon. A lot to be learned and adopted to any small shop, whether just starting out, looking to re-brand or move... It's all about recognizing value in relationships a partnering with good people.
THINGS COVERED IN THIS EPISODE:
- The move to the mountains – Burbank to Prescott
- Del's Canadian roots
- Shop decorating
– The General Lee painting
– International art heists
– The stain on the wall - Starting trends
– Adopting the brand that fans created from you work
– Going at things backward - The Round Six connection to the Delmo brand
- Hijacking your own brand
- "Forums" and other antiquated methods of communicating in the car community back in the day
- The AccuAir relationship and the value of partnering long-term
- Delmo's hot rod roots
- The C-10 thing
- Del's inspiration – Cadzilla – The cars of Troy Trepanier – Foose's clean build style
- The advantages of being in Burbank
- Keeping things movie-themed, Brian goes Tarantino with the timeline
- One-hundred percent organic, word-of-mouth growth
- The Del S3 vintage-look LS engine
- The infamous Y-block LS engine post
- Brian proposes the "DELephant" late-model Hemi
- Instant gratification on social media with regard to building a brand
– Working at creating an audience - "Evil Del Wednesdays"
- More great reality TV show pitches
- Passion VS Effort
- The value of deign and creativity when working with a budget
- Re-purposing and bringing in unique items from all walks of life
- The million-dollar build VS a restrained and intelligent build
- The Philosophy and sheer terror of being turned loose, design-wise
- Building a Street Freak
– Brian becomes a lifestyle/style coach
– Music selection
– 8-tracks - The truck trend swinging in a new direction
– The "too soon" move from Squarebody pickups to OBS - Trends, or the lack of any new ones
- Tailoring your brand to a demographic and vice-versa