ALEX AND BRIAN JAM WITH JIMI.

Brad was off on a top-secret mission at Steve Strope's place, and that left Alex and Brian to do their thing. It was the perfect time to grab a guest we've wanted to have on for some time, Jimi Day of FM3 Marketing. We're just weeks out from the SEMA Show, and it was a nice, relaxing evening talking to one of the amazing people behind may of the absolutely mind-blowing automotive events which his company produces and promotes.

If there's any truth to the old adage of a podcast hitting its peak in their thirties, well, they're starting off with a bang around here. Welcome to the big three-oh, kids.

THINGS COVERED IN THIS EPISODE:

• 
  
• Jimi on planning an event
  – The planning process for an event
  – The "event plan"
  – Moving from the event plan to the playbook
  
• Jimi's headband
  
• The planning timeline
  
• Search for the Ultimate Street Car
  
• On building an NHRA-quality track on Woodward Avenue for a one-day event
  
• Brian plots the Altamont of car events
  
• On eliminating surprises and executing in the moment as necessary
  
• On the old days of car shows VS the modern
  
• From Imagine Motorsports and investment-grade restorations to driving cars
  – Preservation vs enjoyment
  
• FM3 Road Trip Cars and Cones
  – The incredible concept behind the event
  – Sign up for 2019 at fm3roadtrip.com
  
• How investment banking bred confidence
  
• The gut/brain connection and how to utilize it
  
• Getting outside of your comfort zone to create something new
  
• Drive Auto X
  – Getting  people involved
  – All about seat time (12-14 runs per day!)
  – No more shagging cones
  
• On exit strategies and economic indicators
  – Planning on the fly
  
• The Pony Car Steeplechase Challenge is pitched
  

For more information, or if you;re looking to create your own signature event, please reach out to Jimi and his amazing team at FM3marketing.com, or hit Jimi direct on email at jimi@fm3marketing.com.
For information on the Drive Auto X program, please hit www.driveautox.com.