The Marketing Minutes
Episode 28 – Developing Brand Personality & Why It’s Vital
Steve & Garrison discuss the importance of developing and marketing an effective brand personality. They delve into the process and lift up the curtain on some of the behind-the-scenes magic, discussing both brand refreshes and new brands,
Episode 27 – The Importance of Web Development with Senior Web Developer Ray Lo
Steve & Garrison are joined by Davis Advertising Senior Web Developer Ray Lo to discuss the intricacies of what he does and why web development is so important for every brand.
Episode 26 – Podcasting for Your Brand or Organization
Steve & Garrison delve into podcasting as a medium and discuss how it can benefit a person, brand or organization. Talking to your consumers where they are is vitalthey are listening to podcasts!
Episode 25 – The Entrepreneurial Spirit with Account Coordinator Patrick Twohig
Steve & Garrison are joined by Davis Advertising Account Coordinator Patrick Twohig to discuss his background in entrepreneurship and how his unique perspective is a valuable asset to Davis and its clients.
Episode 24 – Setting Up Social Media to Work For You
Steve & Garrison discuss the importance of developing an efficient social media strategy to reap the true benefits.
Episode 23 – Launching a Successful & Cohesive Campaign or Rebrand
Steve & Garrison discuss the importance of launching a cohesive rebrand or campaign and how to launch successfully.
Episode 22 – The Edward Street Rebranding
Steve & Garrison discuss the recent rebranding of the Worcester, MA early childhood development nonprofit Edward Street.
Episode 21 – The Digital Ecosystem in a Cookieless Future
Davis Advertising Director of Web & Application Development Chris Corbett joins Steve & Garrison to discuss the importance of the digital ecosystem and the impact of the cookieless future.
Episode 20 – No More Cookies – What Does It Mean?
Steve & Garrison are joined by Senior Media Director Ben Thaler to discuss what the disappearing cookies mean for marketing, advertising and business. Big changes are coming! Are you ready?
Episode 19 – The Pros & Cons of Media Fragment
Steve & Garrison discuss how to utilize media fragmentation to strengthen your brand while avoiding the pitfalls. Media fragmentation presents a lot of opportunities for various brands of all sizes, if used properly.