The Marketing Minutes
Steve & Garrison are joined by Senior Media Director Ben Thaler to discuss what the disappearing cookies mean for marketing, advertising and business. Big changes are coming! Are you ready?
Steve & Garrison discuss how to utilize media fragmentation to strengthen your brand while avoiding the pitfalls. Media fragmentation presents a lot of opportunities for various brands of all sizes, if used properly.
Goooodbye, 2020! To open the New Year on The Marketing Minutes, Garrison & Steve talk about current and coming trends that will present both opportunities and challenges for businesses and marketers. Tune in on the Davis website or with your favorite p...
Steve & Garrison discuss why and when to employ A/B testing to bolster your marketing efforts.
Join Steve & Garrison this week as they discuss the necessary steps to take to break into new markets, whether digitally or physically.
Garrison & Steve discuss the reasons why and how to go through a successful rebranding process.
Garrison is joined by Davis Advertising's Director of Web & Application Development Chris Corbett, Senior Web Developer Ray Lo, and Web Developer Rob Clark for a discussion about how to adapt and optimize your digital experience for the at home audi...
Steve & Garrison are joined by Copywriter David Halperin to discuss how to shift marketing and advertising messaging to reach a larger at-home audience more effectively.
Steve & Garrison are joined by Davis Advertising Assistant Art Director and accomplished independent illustrator Nicole Tadgell to discuss what goes into developing an overall brand look and feel, from logos to color selection to character developme...
This week, Steve and Garrison discuss the benefits of creating a character, mascot or spokesperson to personify your brand. -