The Marketing Cloudcast
Latest Episodes
Humanizing Marketing: Episode 6 - How Marketers Can Build Trust In The Future
The final episode of our Humanizing Marketing series looks at how digital engagement will evolve in the years ahead. Hosts Marty Kihn and Tina Rozul chat with Salesforce futurists, Vala Afshar and Brian Solis about the role of trust in customer rela...
Humanizing Marketing: Episode 5 - Ethical Marketing with the World Economic Forum
We won't fulfill the promise of artificial intelligence and machine learning without a robust discussion about the ethics of it all. As marketers start to use AI tools day-to-day, it's essential to understand the origin of bias in AI and machine lea...
Humanizing Marketing: Episode 4 - Humanizing 'AI in Marketing'
Artificial intelligence (AI) is being used in Marketing more and more every day. In episode 4 of our Humanizing Marketing series, Tina Rozul and Marty Kihn demystify what happens behind the scenes of AI and machine learning. They sit down with Melin...
Humanizing Marketing: Episode 3 - Transform Your Marketing with a "da Vinci Approach"
WordPress VIP CMO Joyce Solano joins us for Episode 3 of our Humanizing Marketing series. We'll cover how to connect with customers in ways that are authentic, genuine, and human. For Joyce, that means building a team filled with people who have a w...
Humanizing Marketing: Episode 2 - How to Create a Unified Customer Profile
You can't achieve empathy and personalization at scale unless your data game is sound. In episode 2 of our Humanizing Marketing series, hosts Tina Rozul and Ma...
Humanizing Marketing: Episode 1 - Why Empathy is Crucial in Digital Engagement
Our new Marketing Cloudcast series explores the intersection of technology and human connection in brand messaging. Specifically, how do you build a data-driven model that delivers relevant, personalized me...
5 Marketing Books You Must Read in 2021
Hear from our guest Douglas Burdett, host of the Marketing Book Podcast who shares his 5 favorite books and must read list for 2021. Also after interviewing 100+ marketers, Megan shares her key takeaways from being a host on the Marketing Clou...
How to Speak ABM: Episode 8 – Our Key Takeaways
We're wrapping up our How to Speak ABM series with a quick recap. We brought on the whole podcast team for this one to share our key takeaways. We hope you enjoyed this series and we look forward to dropping a new one in the new year. Talk to...
How to Speak ABM: Episode 7 – The Future of Lead-Gen
Our new series demystifies the world of Account-Based Marketing (ABM). In our final episode, we bring in Jenifer Ho, Head of Business Growth Marketing and Marketing Operations at Lyft. We discuss the future of lead-ge...
How to Speak ABM: Episode 6 – The Digital Handshake
Our new series demystifies the world of Account-Based Marketing (ABM). In episode 6, we bring in a 36 year industry veteran to discuss what ABM looks like in the manufacturing space. We discuss the cancelation of in p...