The Marketing Cloudcast

The Marketing Cloudcast


Latest Episodes

Humanizing Marketing: Episode 6 - How Marketers Can Build Trust In The Future
May 13, 2021

The final episode of our Humanizing Marketing series looks at how digital engagement will evolve in the years ahead. Hosts Marty Kihn and Tina Rozul chat with Salesforce futurists, Vala Afshar and Brian Solis about the role of trust in customer rela...

Humanizing Marketing: Episode 5 - Ethical Marketing with the World Economic Forum
April 29, 2021

We won't fulfill the promise of artificial intelligence and machine learning without a robust discussion about the ethics of it all. As marketers start to use AI tools day-to-day, it's essential to understand the origin of bias in AI and machine lea...

Humanizing Marketing: Episode 4 - Humanizing 'AI in Marketing'
April 16, 2021

Artificial intelligence (AI) is being used in Marketing more and more every day. In episode 4 of our Humanizing Marketing series, Tina Rozul and Marty Kihn demystify what happens behind the scenes of AI and machine learning. They sit down with Melin...

Humanizing Marketing: Episode 3 - Transform Your Marketing with a "da Vinci Approach"
April 09, 2021

WordPress VIP CMO Joyce Solano joins us for Episode 3 of our Humanizing Marketing series. We'll cover how to connect with customers in ways that are authentic, genuine, and human. For Joyce, that means building a team filled with people who have a w...

Humanizing Marketing: Episode 2 - How to Create a Unified Customer Profile
April 02, 2021

You can't achieve empathy and personalization at scale unless your data game is sound. In episode 2 of our Humanizing Marketing series, hosts Tina Rozul and Ma...

Humanizing Marketing: Episode 1 - Why Empathy is Crucial in Digital Engagement
March 25, 2021

Our new Marketing Cloudcast series explores the intersection of technology and human connection in brand messaging. Specifically, how do you build a data-driven model that delivers relevant, personalized me...

5 Marketing Books You Must Read in 2021
December 09, 2020

Hear from our guest Douglas Burdett, host of the Marketing Book Podcast who shares his 5 favorite books and must read list for 2021.  Also after interviewing 100+ marketers, Megan shares her key takeaways from being a host on the Marketing Clou...

How to Speak ABM: Episode 8 – Our Key Takeaways
November 20, 2020

We're wrapping up our How to Speak ABM series with a quick recap. We brought on the whole podcast team for this one to share our key takeaways. We hope you enjoyed this series and we look forward to dropping a new one in the new year. Talk to...

How to Speak ABM: Episode 7 – The Future of Lead-Gen
November 12, 2020

Our new series demystifies the world of Account-Based Marketing (ABM). In our final episode, we bring in Jenifer Ho, Head of Business Growth Marketing and Marketing Operations at Lyft. We discuss the future of lead-ge...

How to Speak ABM: Episode 6 – The Digital Handshake
November 05, 2020

Our new series demystifies the world of Account-Based Marketing (ABM). In episode 6, we bring in a 36 year industry veteran to discuss what ABM looks like in the manufacturing space. We discuss the cancelation of in p...