293 | Crisis Managers: Coronavirus challenge redefines GM role
General managers of hotels throughout the U.S. are redefining their job descriptions as they make beds, do laundry, vacuum lobbies and patrol parking lots – all jobs once done by employees they’ve had to lay off when the coronavirus pandemic struck in March. GMs also are charged with cutting costs and finding ways to maintain asset values amid a steep downturn in business. A recent study shows that even though hotels are calling some employees back to work, the number of hours GMs are spending at work has not decreased. This report is part of Long Live Lodging’s ongoing coverage of the coronavirus crisis and its impact on the hotel industry.