Many of us have been in a situation that when you gotta go, you gotta go! Or when you gotta go, there is no where to drop trow without bearing all. This is where Gnara comes in! Gnara co-founder, Georgia Grace, got the idea for the GoFly – Gnara’s internationally patented zipper technology – while working as a glacier guide in Alaska. Frustrated by having to choose between tactical dehydration or the freezing hassle that was using the bathroom outside, she and eventually, a small team, set out to make the outdoors more accessible through innovative and inclusive design.

Gnara’s GoFly Tech has won the 2022 and 2023 Outdoor Retailer Awards, as well as Top Product Awards and recognition by Women’s Health, CNN, USA Today, GearJunkie, the U.S. Senate, Forbes, Blister, Outside Business Journal, and more. Listen to the full Gnara story in this episode and learn about where their future is heading!

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