• If you say to me, I’m a “health coach” or similar, you literally just commoditized what you do. All things considered people are going to make their decisions based on price.
  
• When you emulate what other people are doing, you’re only ever gonna be the second best version of that person.
  
• You need to stand out. So, ask 20 to 30 people “when you hear my name, what do you think about?”
  

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Summary:

Patty Dominguez is the founder of Positioning to Profit.  She helps service-based women entrepreneurs establish their Category of One status making their competition irrelevant. She also hosts a thriving community of female entrepreneurs over in Prolific Cafe.  She and the Mavens, as they are affectionately known, focus on creating a collaborative network to help build each other’s businesses. 

Learn more here: https://www.positioningtoprofit.com/