OnBase: Smashing Sales and Marketing Misalignments

OnBase: Smashing Sales and Marketing Misalignments


Latest Episodes

Ep 46 | Account Management Tips to Boost B2B results with Julien Thuy, Enterprise Relationship Manager at Glassdoor
August 23, 2019

Julien Thuy who is an Enterprise Relationship Manager at Glassdoor (UK) shares interesting tips on Account Management and B2B Enterprise Relationship Management to help boost your end-results in this episode.

Ep 45 | Innovative Marketing and Martech Tricks with Jennifer Pockell Dimas, CMO at Gigster
August 21, 2019

Jennifer Pockell Dimas, a marketing leader who was spearheaded business growth in enterprise software companies like Plex, Demandbase before  starting her stint as CMO at Gigster shares interesting techniques to boost your B2B marketing. 

Ep 44 | Driving Impactful B2B Marketing Strategies with Tom Treanor, Global Head of Marketing, Arm Treasure Data
August 19, 2019

Tom Treanor, Global Head of Marketing, Arm Treasure Data discusses everything under the sun when it comes to B2B marketing, from what keeps marketers in this segment up at night to better strategies that drive your ABM results!

Ep 43 | The Story Behind TrustRadius: In Conversation with Vinay Bhagat
August 12, 2019

In this episode, Founder and CEO of top rated review site TrustRadius – Vinay Bhagat discusses his entrepreneurial journey while also breaking down the future of the SaaS marketplace. About Vinay and TrustRadius Vinay is a serial entrepreneur who conce...

Ep 39 | B2B Growth Marketing Trends with Jorge Selva, Senior Growth Marketing Manager at G2 Crowd
July 08, 2019

In this episode, we discuss key Growth Marketing trends with Jorge Selva, Senior Growth Marketing Manager at G2 Crowd. About Jorge: Jorge Selva discusses his journey from the B2C to the B2B domain and shares the similarities between the two that have h...

Ep 38 | Martech with Chiefmartec – In conversation with Scott Brinker
June 28, 2019

In this episode, our CEO Meetul Shah discusses martech with none other than chiefmartec– Scott Brinker! About Scott and Chiefmartec: Scott is an entrepreneur, technologist, marketer, author and most famously also often referred to as the Father of the ...

Ep 37 | Key B2B Demand Generation and Data Quality Trends with Brian Hession, VP of Data Quality and Innovation at TechTarget
June 24, 2019

In this episode, Brian Hession, VP of Data Quality and Innovation at TechTarget discusses key Demand Gen and Data Quality trends that will disrupt the B2B Marketplace. About Brian and TechTarget: Brian was the President & Founder of Oceanos (acquired b...

Ep 36 | The Story behind Lately Inc and the Growing need for Social Media Management Platforms: a chat with co-Founder and CEO Kate Bradley Chernis
June 14, 2019

In this episode, we had Kate Bradley Chernis talk about the inspiration behind Lately Inc and the latest social media marketing trends that are prevalent in the B2B and Tech marketing domain. About Kate and Lately Inc: Kate Bradley Chernis is the Found...

Ep 35 | Talking about Trending B2B Sales Strategies and Sales Technologies with Jim Dickie, Partner at Sales Mastery
June 11, 2019

In this episode we had Jim Dickie, Partner at Sales Mastery discuss latest trends in B2B Sales and Marketing. About Jim: Jim Dickie is a Co-Founder of CSO Insights and Research Fellow for Sales Mastery; an independent research firm that focuses on prof...

Ep 34 | Uncovering new B2B Marketing Trends with Jenn Steele, CMO at Madison Logic
June 04, 2019

Jenn Steele, currently the Chief Marketing Officer at Madison Logic discusses her journey as a tech marketer and shares some interesting insights and tips on B2B marketing in this episode of Sunny Side Up. About Jenn: Jenn is a marketing leader with co...