OnBase: Smashing Sales and Marketing Misalignments

OnBase: Smashing Sales and Marketing Misalignments


Latest Episodes

Ep. 67 | Using Data science to solve challenges faced by marketers today with Piyanka Jain, Founder & CEO Aryng
May 15, 2020

In this episode Piyanka Jain, the Founder and CEO of Aryng talks about how companies can leverage data for marketing and sales to stay profitable and how they can start their journey towards building better data intelligence for a continued business gr...

Ep 66 | Exploring Sales Tech Stack with Jeremy Donovan, SVP Sales Strategy and Operations, SalesLoft.
April 16, 2020

Sunny Side Up latest episode welcomes Jeremey Donovan, SVP Sales Strategy and Sales Operations at SalesLoft, to discuss the importance of Sales Tech Stacks and how it plays a real sales accelerator in the sales’ number game.

Ep 64 | The Future of SaaS and Email Marketing with Bryan Wade, CEO at Sigstr
January 07, 2020

After building and leading teams in B2B sales and accomplishing several core business goals as Chief Product Officer of Salesforce Marketing Cloud, Bryan started his stint as CEO at Sigstr back in 2017 with the sole aim of building a product that creat...

Ep 63 | B2B Marketing Tips with Sam Melnick, VP Market Insights & Growth at Allocadia
December 27, 2019

Sam Melnick, VP of Marketing at Allocadia joins us in this episode of Sunny Side Up to share his thought-leadership on top revenue driven B2B marketing strategies that can impact overall goals and your company bottomline.

Ep 62 | Best Practices for B2B Product Marketers, with Pedro Arellano, Vice President, Product Marketing at Looker
December 17, 2019

Pedro Arellano joins us in this episode of Sunny Side Up to share his expertise on evergreen B2B go-to market and product marketing strategies! About Pedro With over twenty years of experience in the data and analytics industry,

Ep 61 | A Quick Chat on B2B Sales and CDPs with Chris Slovak, VP of Global Sales Solutions at Tealium
December 07, 2019

We’ve all seen the growth in demand for CDPs in both the B2B and B2C marketing and sales domains. Optimizing the use of your customer data platform is essential to ensure teams get full value out of it. In this episode we have Chris Slovak,

Ep 60 | A B2B Data and Marketing medley with Toby Daniels, Co-founder and CEO at CrowdCentric
November 27, 2019

We have Toby Daniels,  Co-founder and CEO of Crowdcentric Media and Founder of Social Media Week join us today to share his thoughts on what everyone in B2B marketing loves- data while also sharing his thoughts on trending B2B marketing strategies.

Ep 59 | Tips to Harness Data for Better Marketing ROI with Patrick Pitre, Data Management & Business Intelligence at IBM
November 17, 2019

In today’s data driven marketing and sales environment, we all know how crucial it is to simplify data and make it easier to use in order to fuel better marketing and sales results. In this episode we have Patrick Pitre of IBM join us to share tips on ...

EP 58 | CDPs, DMPs and A Quick Rapid Fire with Abhi Yadav, CEO & Founder at Zylotech
November 07, 2019

In this episode of Sunny Side Up, we welcome Abhi Yadav, Founder and CEO of Zylotech, a self-learning Customer Data Platform to discuss the importance of CDPs and DMPs in B2B Marketing. About Abhi Yadav As an Entrepreneur and Technologist,

Ep 57 | Tackling B2B Content Marketing Challenges with Michael Brenner, CEO, Marketing Insider Group
October 27, 2019

We all know how content is key or rather, as you’ve often heard it being said – content is king to any B2B marketing strategy. And that’s why we have Michael Brenner, CEO of Marketing Insider Group, join us on this episode of Sunny Side Up.