OnBase: Smashing Sales and Marketing Misalignments
Latest Episodes
Ep. 90 | Consolidating Marketing Operations for achieving Scale. Ft.- Thani Gopalakrishnan
In this episode, Thani Gopalakrishnan takes us through his journey and shares insights on using the three dimensions- people, process, and technology as levers to solve business problems. He also shares his marketing technology framework and best pract...
Ep. 84 | How to operationalize customer marketing? Ft. Jennifer Schulze, Epicor.
In this episode, Jennifer Schulze, VP of Product Marketing at Epicor talks about what customer marketing teams should really focus on to build better relationships credibility and trust and how to operationalize this in the organization.
Ep. 83 | Enabling sales teams with competitive intelligence to help build better relationship. -Ft. Matthew Coblentz
In this episode, we take a deep dive into the impact of competitive intelligence on sales performance and outcomes with Matthew Coblentz, a competitive intelligence expert at Salesforce. Learn how you can keep your sales teams well informed around the ...
Ep. 81 | How to nurture talent and set yourself on a growth path? Ft. Alison Penny, Yext.
In this episode, Ali Penny, Senior Director of Recruiting programs at Yext who has helped build multiple teams, recruiting programs and innovative processes shares amazing insights from her experience to help professionals at every stage of their caree...
Ep. 77 | How product marketers can create virtual experiences to drive audience engagement? Ft. Madhukar Kumar, Nutanix
In this latest episode of Sunny Side Up Podcast, Madhukar Kumar, VP of Product Marketing at Nutanix shares actionable insights for product marketers to build virtual experiences for customers and users and to overcome the challenges while building them...
Ep. 75 | Managing Personalization as an I/O Process. -Ft. Gerry Murray, IDC.
In this episode, Gerry Murray talks about managing personalization as an I/O process and makes us re-think customer data while highlighting the responsibility of marketers as a steward of data and how brands can build better data relationships with cus...
Ep. 73 | How to make your virtual events work? -Ft. Liz Kokoska, Okta
In this episode Liz Kokoska, Sr. Director of Demand Generation at Okta, joins us to discuss creating teams and departmental alignment, pivoting to virtual events in the wake of COVID-19, and offers advice for anyone else looking to take the plunge into...
Ep. 72 | What does sales enablement really mean and how to do it right with Stephanie White, Juniper Networks.
On this podcast, we speak to Stephanie White, a Global Enablement Tools Manager at Juniper Networks. Stephanie explains what sales enablement really means and how she helps sellers succeed using the right combination of tools, insights,
Ep. 70 | Discussing sustainable marketing with Scott Caulfield from Bang Australia.
On this episode of Sunny Side Up, Asher catches up with Scott Caulfield, managing director of Bang Australia. Scott and Asher discuss Scott’s beginnings and his journey through his career to becoming a managing director at Bang Australia.
Ep. 69 | Addressing social issues and correcting a cultural wrong in society using Marketing with Deanna Ransom
On this unscripted episode of Sunny Side Up podcast, Deanna Ransom, a senior marketing leader and woman of color discusses recent events in the context of her corporate career and marketing practices. This episode explores various themes surrounding th...