OnBase: Smashing Sales and Marketing Misalignments

OnBase: Smashing Sales and Marketing Misalignments


Latest Episodes

Ep. 474 | Hardeep's Tips on Overcoming Impostor Syndrome & Work-Life Balance
May 10, 2024

Episode SummaryThis episode of the Sunny Side Up podcast discusses overcoming challenges faced by women in their careers, with a focus on imposter syndrome, advocating for career advancement, and maintaining work-life balance. Hardeep Kaur shares her expe

Ep. 473 | Pioneering Markets with Disruptive Tech
April 30, 2024

Episode SummaryThis episode of Sunny Side Up features an interview with Jill Canada, VP of Commercial at Mendaera, about her experience creating new markets and implementing disruptive technology. Jill discusses the challenges of market creation, especia

Ep. 472 | Google's Bulk Email Crackdown: Are You Ready?
April 25, 2024

Episode SummaryThis episode discusses Google's new email policies that will classify companies as bulk senders if they send over 5,000 emails per day. Guests Liam Moroney and Graceanne MacDonald provide best practices for staying under the threshold,

Ep. 471 | Streamlining Content for Each Stage of the Buyer's Journey
April 22, 2024

Episode SummaryBrian Finnerty of Udacity discusses effective strategies for aligning content to different stages of the buyer's journey. He stresses the importance of investing in lower funnel proof points like customer success stories and third-party

Storytelling for Executives / Enablement for Everyone. Ft. Eric Carino
August 10, 2021

About the Guest Eric has the privilege of working at SAP, supporting all disciplines specific to business process execution, technology, and industry alignment; helping customers transform and work sm

Intent Data and ABM. Ft. Eric MacColl
July 14, 2021

About the Guest Eric MacColl is the Head of Demand Gen at Atlassian, helping create end-to-end customer journeys to support their Enterprise and Cloud products. Eric has over 12 years of marketing exp

Gaps in the training process. Ft. Jaspreet Jaffer
July 09, 2021

About the Guest Jaspreet is the Head of Sales Strategy for Prisma SD-WAN at Palo Alto Networks. She has 9+ years of successful and transformative track record in Global Go-To-Market Strategies, Partne

Rebranding at Scale. Ft. Brian Clevenger
June 25, 2021

About the Guest Brian Clevenger’s leadership experience covers over 20 years of building brands, relationships, and entire businesses for both companies and agencies. Currently, Brian is vice presiden

Ep. 171 | Inside Out: Building a Human Brand. Ft. Maureen Plowman, Alignable
April 09, 2021

About the Guest A storyteller at heart, Maureen helps organizations tell their story in a compelling way that conveys their value proposition in the context of market trends and client success. Mauree

Ep. 93 | Selling in a remote environment. Ft. Maria White, Twilio
October 23, 2020

About the Guest Maria White has been in the technology industry for over 20 years. Starting her career leading EMEA and Global sales teams for companies such as Quest/Dell, HPE, Hyperion, and Oracle. With that international sales experience,