OnBase: Smashing Sales and Marketing Misalignments
Ep 59 | Tips to Harness Data for Better Marketing ROI with Patrick Pitre, Data Management & Business Intelligence at IBM
November 17, 2019
In today’s data driven marketing and sales environment, we all know how crucial it is to simplify data and make it easier to use in order to fuel better marketing and sales results. In this episode we have Patrick Pitre of IBM join us to share tips on harnessing data for better ROI.
Sunny Side Up is now 'OnBase', the no-fluff, all-impact B2B podcast bridging the divide between sales and marketing. Hear from the sharpest minds in B2B as they share revenue-boosting tactics and lessons straight from the frontlines and help you solve you
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