OnBase: Smashing Sales and Marketing Misalignments
Ep 54 | The Future of B2B Channel Marketing with Jay McBain, Principal Analyst of Global Channels at Forrester
October 07, 2019
Jay McBain, Principal Analyst of Global Channels at Forrester joined us on the Sunny Side Up podcast hosted by DemandMatrix in this episode! About Jay Jay leads Forrester’s research and advisory for global channels, alliances, and partnerships. In this episode, our CEO Meetul Shah discuss the future of channel marketing within the B2B and Tech...
Sunny Side Up is now 'OnBase', the no-fluff, all-impact B2B podcast bridging the divide between sales and marketing. Hear from the sharpest minds in B2B as they share revenue-boosting tactics and lessons straight from the frontlines and help you solve you
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