Strategy Talks by Funeral Results Marketing

Strategy Talks by Funeral Results Marketing


07 – Cremation Arrangement Websites: The Numbers, Challenges and Benefits

April 11, 2017

On today’s show we will answer the question “Does it usually make good business sense to offer a cremation arrangement website so families can arrange a cremation by themselves?”
We’ll look at what a Batesville Study and other relevant numbers have revealed, and then explore the benefits, advantages and challenges that result from offering a cremation arrangement website.
 
Topics discussed / In this video:
01:19 – Reasons to offer shoppers a cremation arrangement website
06:08 – Changing purchasing behavior of consumers
09:35 – What happens when people finds a cremation website
14:48 – Benefits, advantages and challenges from offering a cremation arrangement website
33:09 – War Room Program at Funeral Results Marketing
 
Links and Resources Mentioned In This Episode:
CremationConference.com
Neptune Cremation
Carmon Funeral Homes
Scott County Cremation
 
Transcription:
Robin Heppell: [00:00] On today’s show, we will answer the question, does it really make good business sense to offer a cremation arrangement website so families can arrange their cremation by themselves?
[00:10] We’ll look at what a base full study and other relevant numbers have revealed, and then explore the benefits, advantages, and challenges that result from offering a cremation arrangement website.
[00:22] Welcome to another episode of “Strategy Talks” by Funeral Results Marketing. We’re going to be talking about one of the hottest topics in funeral care today, cremation arrangement websites. We’ll be tapping into the experience of Brian Young to help us do this.
[00:37] Brian has helped more business owners get up and running with cremation arrangement websites than anyone else in the industry, so he has a lot of background in this area. Before getting started, I wanted to let you know that we will be offering a free market potential analysis at the end of the show, no strings attached.
[00:54] You can find out exactly how many cremations are happening in your market right now at several radius points from your business address. Let’s get in today’s topic.
[01:04] Brian, today we see a small but growing number of cremation arrangement websites in the marketplace. These websites allow families to arrange and purchase a cremation through the Internet. In many cases, without ever meeting with the funeral director.
[01:19] I know this is a big topic that we’ll be discussing in several Strategy Talk installments. Today, I though we’d start out by asking one question which is foundational. Why would a funeral home or cremation business want to offer shoppers a cremation arrangement website, a website that gives them the option to arrange and purchase the complete cremation online?
Brian Young: [01:45] Thanks, Rob. That is a question many business owners are asking themselves today. I’m looking forward answering it. I’d also like to discuss some of the benefits and the advantages as well as the challenges that are occurring as a result to this new approach to serving families.
[02:02] To repeat your question, why would a cremation business or a funeral home want to offer shoppers a cremation arrangement website and let families have the option to arrange and purchase a cremation online?
[02:15] To fully answer that question, I think we need to answer several other questions. The first one is just how many consumers are actually willing to arrange online o...