On today’s show, we’ll be talking about how to get more leads from your funeral home website by causing shoppers to be genuinely interested in what you have to offer, and impressed by how you present yourself. There’s a lot to this topic, from understanding your audience to refining the specific types of information you are presenting on your funeral website. Do it right, and you will reap the rewards.
Topics discussed / In this video:
00:55 – How to get more leads from your website and be more interesting online
02:16 – How to boost the appeal of the website
03:20 – The outcome of having female audience on funeral homes to get leads
05:31 – Why Funeral home owners are not investing on the demand of website
05:51 – Three things about the general finding that says families don’t pick funeral home based on its website
10:15 – What price oriented family thinks and how important Websites are for funeral homes
12:14 – What can be done on Funeral Home Websites to get more leads. Websites are built to grow your business
13:47 – The effect of a funeral home’s ambiance
16:07 – What shoppers are looking for in funeral homes
18:06 – Things shoppers would want to know about having a great funeral
26:20 – Essential features for a funeral home website to get more leads
31:17 – The advantages of The Celebration of Life on a website
33:01 – What should and shouldn’t be included in a funeral home website
36:36 – Terms that you can use on your website
40:03 – Ways to make the female shopper feel less vulnerable
47:00 – Funeral Results Marketing will be having its first live conference in September or October
 
Download

 
 
[PDF DOWNLOAD]
Website Content Self-Assessment Report Card
 
 
 
 
 
 
Links and Resources Mentioned In This Episode:
https://www.iccfa.com/
Links to Previous Episodes Mentioned In This Episode:
02 – Funeral Home Websites Built With SEO From The Ground Up
03 – How To Use Website Analytics To Boost Your Website Performance
 
Transcription:
[00:00:39] Well, welcome to another episode of the Strategy Talks by Funeral Results Marketing and before getting into today’s topic I wanted to let you know to stick around to the end of the show to find out how you can get your free Self-assessment Report Card to help you with your website.
[00:00:55] Great Brian. So today we want to talk about how to get more leads from your website and how to be more appealing online and to help us do that, we’re going to do some Q&A with Brian here who has worked in the space for much of the last 10 years. So, Brian why does one website get more interest, more leads, more shopper calls than another website.
[00:01:18] That’s a good question, Rob. And really it’s just a matter of cause and effect. Because shoppers find your website. And then, after finding it because they saw and read what appealed to them, that’s what causes them to reach out to you. So obviously there’s two pieces there. There’s getting found and second, there’s been appealing.
And, I know a couple of weeks ago you talked about how to make your website more SEO friendly which is certainly...