Strategy Talks by Funeral Results Marketing

Strategy Talks by Funeral Results Marketing


04 – How To Use Free Obituary Promotion To Double Your Funeral Home Website Traffic

March 21, 2017

Before spending any money on Search Engine Optimization or Social Media Marketing, do these three strategies that will promote your obits for free, generate more online condolences, assist in your Google rankings, engage more people on Facebook, increase online floral sales and even get more people to attend services that you host.

Topics discussed / In this video:
00:00 – How to implement Three Simple Strategies to Promote Your Online Obits

* 02:43 – Strategy to do before spending money on search engine optimization
* 03:15 – Background story
* 05:19 – Benefit of Online Obituary
* 07:29 – First Step, Send an email to the family
* 10:15 – Phase Two, Send an email to the church or any other groups the person belonged to
* 10:15 – The importance of traffic coming back to the home website and putting the obituary on Facebook page
* 16:39 – First step, Send an email to the family regarding the obituary
* 18:16 – Second step, Send an email to churches and groups
* 19:15 – Importance of obituary email
* 20:19 – Third step, showing family how to add the obit on their Facebook page
* 21:53 – Five steps to go to where the obituary is.
* 23:37 – Results of Free Obituary Promotion
* 24:19 – The importance of mobile friendly website
* 26:11 – Save your money on promoting obituaries on Facebook page, Use keywords for Google Adwords
* 27:55 – Do the Three Steps and see the results
* 29:11 – The advantage of funeral homes website obituary
* 32:12 – Tips for aspiring funeral director

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[PDF DOWNLOAD]
3 Funeral Home Website & Obituary Traffic Strategies – Swipe Copy
 
 
 
 
 
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Transcription
[00:00:00] On today’s show we’re going to be talking about how you can implement Three Simple Strategies to promote your Online Obits which will in turn improve your Google rankings, get more traffic to your website even get more condolences, more social media engagement, increase online for ourselves and even get more people to attend the funerals that you host.
[00:00:23] Welcome to strategy talks by Funeral Results Marketing where professionals discover the latest market strategies that get results. Now join Robin Heppell and Brian Young as they share their insights and experiences to help you and your firm during these ever changing times in the funeral profession.<!–more–>
[00:00:41] Welcome to another episode of strategy talks by Funeral Results Marketing. Before we get into today’s topic I wanted to let you know to stick around at the end of the show where you can get templates for these Three Promotional Strategies that Rob is going to share with us today. So let’s get on to today’s topic.
[00:00:58] Sure, Brian. The reason why we’re talking about this is for from in marketing you know, an online marketing people are always saying you need to get content out there and you hear terms like Content is King and Google really loves content. And, if you were to go to your local Rotary Club luncheon or Chamber of Commerce and you’re rubbing shoulders with other local business owners and they’re talking about you know,