Strategy Talks by Funeral Results Marketing

Strategy Talks by Funeral Results Marketing


03 – How To Use Website Analytics To Boost Your Website Performance

March 03, 2017

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Topics discussed / In this video:
01:32 – Learn more about Web Analytics and improving your performance
03:12 – How to boost your website’s performance through Web Analytics
04:46 – How to know if the numbers are weak, average or strong?
06:15 – How to fine-tune the content of your website
14:23 – Types of Content
15:43 – How to get positive results with your online marketing
16:49 – Things you can do with Web Analytics to boost website’s performance
22:53 – Surprising discoveries from Web Analytics
25:12 – Interesting things about Web Analytics
39:00 – The importance of Web Analytics
 
Links and Resources Mentioned In This Episode:
http://www.preplannedfunerals.com/
https://analytics.google.com/analytics/web/
Links to Previous Episodes Mentioned In This Episode:
02 – Funeral Home Websites Built With SEO From The Ground Up
 
Transcription
Hi!  Robin Heppell here together with Brian Young. And on today’s show we’re going to be talking about how to use Website Analytics to Boost Your Website Performance.
[00:00:27] Well, welcome to another episode of the Strategy Talks by Funeral Results Marketing. Now before you get into today’s topic, I wanted to share with you to stick around to the end of the show. We’ll show you how you can claim our content worksheet. It’ll make it very easy for you to create viable content. It helps drive conversions from shoppers. It can also boost your websites ranking on search engines when done right.
[00:00:53] Well, great Brian. And you know today we’re going to turn the tables. Last week we talked about Search Engine Optimization and onsite SEO. And so hopefully with the Funeral Homes websites showing up higher in the search results they’re going to receive more visitors.
And now I’m going to turn things over to you where you can talk about improving their performance, especially looking at those web analytics. I know you have a lot of experience in this area and maybe just talk about a little bit about your experience and then what web analytics are.
[00:01:32] Yeah, sure Rob, thanks. So, over the last seven, eight years in particular, I helped a lot of funeral homes or cremation businesses answer the questions what are shoppers doing on my website. Do they like what they’re seeing on my website. What don’t they like. And also some of the more savvy business owners are asking questions like what kind of behaviors should we be finding and what do I want to see shoppers doing that would advantage us. Where are their opportunities. Where are their threats or weaknesses. You know what else can I learn. And that’s why Google Analytics or excuse me, I should say Website Analytics are such a powerful tool. And we’ll talk about what Google Analytics are in just a minute but Website Analytics are a set of tools that allow you to track, analyze and report website data.
And when you know how to use Website Analytics correctly that lets you measure the website traffic to some extent the effectiveness of your search engine optimization, how strong your website’s engagement is of shoppers ad revenue spend.