Mys Tyler is a young, venture-backed, Sydney startup disrupting the world of fashion, with a mission to help women feel more confident in the clothes they wear and fix the $1 trillion issue of returns. A combination of AI and human-based recommendations allow users to easily discover items that suit their unique physical characteristics by receiving recommendations on what to wear, and how to style them, from real, like-bodied women across the globe. The free app launched in Google Play and the App Store in August 2020 and has amassed over 75,000 downloads.