Startup BizCast - The Small Business Advice Podcast

Startup BizCast - The Small Business Advice Podcast

Latest Episodes

Startup BizCast #96 – Who Are Your Friends on Social Media?
October 10, 2018

This episode is all about who your friends are on social media, or, more specifically, who your friends should be.  Most business owners and social media managers maintain personal accounts that they don’t want to (and probably shouldn’t) mix with thei...

Startup BizCast #95 – How Not to Spread Fake News
September 26, 2018

Our country has a fake news problem.  A lot of people use the term to describe news stories they simply disagree with, but truly the spread of incorrect news is a growing issue.  As a social media manager or business owner,

Startup BizCast #94 – Social Media Customer Service
September 10, 2018

Customer service isn’t something that’s just done face-to-face or even over the phone anymore.  Customers have more of an upper hand now, because they can broadcast their complaints to the world via Facebook, Twitter and Instagram.  How do you,

Startup BizCast #93 – Communication Across the Generations
August 13, 2018

In this episode, I mix it up a little and tackle a topic that’s more about internal communications than PR or social media.  When you have a business that employs people who may be from FOUR different generations,

Startup BizCast #92 – The Basics of Crisis Communication
July 30, 2018

No matter what kind of business you have, there’s a chance that something will happen that will lead to the media reaching out to find you for a story you didn’t really want to be a part of.  How you handle that is called crisis communications,

Startup BizCast #91 – Is Media Relations Still Worth the Time?
July 16, 2018

It’s no secret that the traditional news media isn’t nearly as powerful or even healthy as it was just a decade or two ago.  Most people get the at least a portion of their news from social media these days.  So,

Startup BizCast #90 – The Best Social Media Outlet for Your Business
July 02, 2018

I frequently have discussions with clients about which social media outlets they should be using to promote their organizations.  Most small to medium-sized businesses don’t have the time to focus on all of them, so how do you choose?

Startup BizCast #89 – Tips to Beat Social Media Writer’s Block
June 18, 2018

A social media content strategy is a great idea for organizations of all sizes, but at some point or another, it’s likely you’ll run out of ideas of what to write about.  What do you do then?  Panic?  Hopefully not.

Startup BizCast #88 – Is it Time to Quit Facebook?
June 04, 2018

While Facebook has been a blessing for businesses trying to build an audience, over the past few years we’ve seen those blessings limited as the social media giant makes it more and more obvious that it wants you to pay for the right to access your aud...

Startup BizCast #87 – Re-launch and Social Media Manager Advice
May 21, 2018

It’s been a long wait for Episode 87 of Startup BizCast, but that wait is over.  After nine years, I’m publishing all new episodes, starting today.  Startup BizCast began in 2007, and offers advice for owners of small and medium-sized businesses.