Marketing Automation Mastery Podcast

Marketing Automation Mastery Podcast


TSB20 – How to use virtual assistance the right way with Kevin Mallen

February 10, 2015

On this Podcast

* How to outsource your activities the right way
* Why outsourcing is a necessity for small business owners
* Why the Philippines is the right place to outsource
* Key processes and activities you need to do to make your outsourcing exercise a success

 
Key Messages from this Interview

* Outsourcing allows you to work ON the business rather than IN the business.
* Easy activities to outsource:

* Research
* Follow up appointments and meeting

* It allows you to focus on building relationships to grow your business

 
How to go about outsourcing?

* Make sure you KNOW what to outsource
* Make sure you HAVE the right information to do the tasks
* Make sure you know HOW to manage people

 
Why people say, I tried it and it didn’t work?

* Low management skills
* No processes and systems set up
* No communication setup
* No relationship building with your staff

How to make it work?

* Have a set meeting to go over what needs to be done
* Have a clear understanding of their situations
* Be a people person
* Motivation is KEY
* Start small and scale up
* Treat them as an employee

Tools that Help when Outsourcing

* Google Apps
* Skype
* Podio – Project Management system

Why consider the Philippines?

* Loyal
* Low living cost which reduces hourly rates
* Trustworthy employees
* Great personality and open to learn
* Highly skilled people with the fraction of the cost

 
Steps to outsource right

* Do a video interview

* Make sure you have great english – Remember: communication is KEY!
* Look for connection and you feel you want to work with

* Do a test job

* What is what the role entitle and create a short task that will show you their skills

* Look for:

* Can the follow instructions?
* Can they understand the business?
* Do they have the right skills?

 
The takeaway for those looking to get started

* Connect to your outsourcer
* Treat them as employees
* Have a onboarding and selection process

 
Who is Kevin?
Kevin is an offshore outsourcing specialist who focus on helping business owners grow their business outsourcing non-core activities to the Philippines.
 
Where to find Kevin Mallen

* Virtual Coworker Website: http://virtualcoworker.com
* LinkedIn Connect: Click here to connect with Kevin Mallen in LinkedIn

 
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