If you’re selling something niche, how do you find customers? You need to stand out and really create a demand for it. Susan Walsh’s business is on data quality and most people don’t even know what that is. Susan is the founder of The Classification Guru and she is a specialist in spend data classification. Learn from the Mistress of Data herself on how she created demand through speaking. Elizabeth Bachman gets Susan on the show to share how she thrives in a niche industry. Find out if you're spending the right amount for something, no matter where you bought it. Discover the Coat system and how Susan uses that when it comes to data management. Learn all of that and more today!