Sounds Profitable

Sounds Profitable


Latest Episodes

Bartlett Founds Flight Studio, New Podcast Ad Research, & More
April 10, 2024

Here's what you need to know for today in the business of podcasting: CBS finds podcasting success with 48 Hours, what ID5's fundraising means for podcasting, Signal Hill Insights tests the power of "

How to Embiggen Podcasting
April 10, 2024

Being overly restrictive of what counts as a podcast could lead to the medium going the way of the blog. Tom Websters keynote presentation from Evolutions by Podcast Movement breaks down how we can

Night Acquires The Roost, Gen Alpha's Loving Sports, & More
April 09, 2024

Here's what you need to know for today in the business of podcasting: The Roost has been acquired by Night Talent Management, Podcasting's open internet heritage, the lack of serial in Serial, Gen Alp

L.A. Evolutions Keynotes Published, 2024 M&A Drivers, & more
April 08, 2024

Here's what you need to know for today in the business of podcasting: Podcast Moevment has published the 2024 Evolutions keynotes on YouTube, The Breakfast Club's recent interview with Eric Adams show

Podcasting is an Ad Bargain, Retail Media's Audio Future, & More
April 05, 2024

Here's what you need to know for this week in the business of podcasting: Tom Webster breaks down highlights from The Ad Bargain, The Joe Rogan Experience boosts Gary Clark Jr.'s Spotify numbers, reta

Cord Cutting Grows in USA, Podcasting's Netherlands Growth, & More
April 04, 2024

Here's what you need to know for today in the business of podcasting: Tom Webster breaks down five important data points from The Ad Bargain, KANTAR publishes podcast advertising guidelines for the Ne

Podcasting's Ad Bargain, Gen Alpha's Favorite Platforms & More
April 03, 2024

Here's what you need to know for today in the business of podcasting: Sound Profitable's newest study The Ad Bargain is now live, industry KPIs show YouTube leads for social media advertising attentio

Retail Media x Audio, Podcasting's PR Power, & More
April 02, 2024

Here's what you need to know for today in the business of podcasting: audio and retail are getting in tune with one another, advertisers are suing Meta for allegedly inflating ad viewership, the utili

Audio Strategy @ the NYT, YouTube's Podcaster Workshop, & More
April 01, 2024

Here's what you need to know for today in the business of podcasting: Anyone can buy traffic but building audience is harder, How the New York Times approaches podcast discovery and growth, YouTube to

Audible Grows Originals, True Crime's Advertiser Appeal, & More
March 28, 2024

Here's what you need to know for today in the business of podcasting: Audible rides audio boom with big investments, the issue with DTC brands courting influencer investors, GroupM to double investmen