We encounter thousands of logos every day, almost all of them visual. But sonic logos also exist, and are now becoming mainstream. They build on a long tradition of sound in marketing: as soon as audio recording and broadcasting became possible early i...

We spend the vast majority of our lives indoors, but we evolved to operate in a very different environment: in nature. As cities sprang up, a distance grew between the bulk of humanity and the natural world; today,

Sound is a huge topic and it’s worth unpacking. Understanding some of the distinctions related to sound can help you to listen more productively so you can discover how to leverage different types of sound for marketing your business,

Podcasting is one of the fastest-growing forms of marketing in the world today. Forecast to be a $1-Billion industry in the U.S. in 2021, it’s growing at more than 20% year on year worldwide, with around 1-in-4 Americans and 1-in-6 British people over ...

When was the last time you thought carefully about sound? Most of us don't really think about sound very much - it just happens. If you look around your room right now, I can almost guarantee that everything you see was consciously designed; it's there...

Sound affects almost every aspect of your business, for good or for ill. If you start to design with your ears as well as your eyes, you can transform the effect of your branding or marketing programmes, physical spaces and customer and staff experienc...