Solopreneur Success

Solopreneur Success


SSP020 Copywriting: The Power of Persuasive Writing with Katie Yeakle & Rebecca Matter

May 01, 2020

Direct response copywriting isn't about writing a sales letter. It's about persuasion. And Katie Yeakle and Rebecca Matter, two leaders from the powerhouse copywriting training company American Writers & Artists Institute (AWAI), explain exactly what you can get from learning to write persuasively... whether as a career or as a business owner.