Changing the Game with Digital Engagement, Presented by SAP

Changing the Game with Digital Engagement, Presented by SAP

Latest Episodes

Digital Engagement in Sales and Marketing 2030: Visionaries Speak
December 07, 2021

The Buzz 1: “The best marketers are constantly looking for new digital marketing trends based on the evolution of technology, and platforms, to identify new opportunities…” (smartinsights.

Arming Marketers with Skills for Today and The Decade Ahead
November 02, 2021

The Buzz 1: “Recruiting great marketers should be your number one priority.” (Kipp Bodnar, HubSpot CMO) The Buzz 2: “Marketing’s job is never done. It’s about perpetual motion. We must continue to in

Social Media Marketing aka Building Your Boat While Sailing
October 05, 2021

The Buzz 1: “Social media allows big companies to act small again.” (Jay Baer @convince Marketing) The Buzz 2: “If you make customers unhappy in the physical world, they might each tell 6 friends.

Out with the Old, In with Marketing Automation: Benefit or Spammy
September 07, 2021

The Buzz 1: “Automated emails, triggered emails, drip email marketing…phrases often used by people considering a marketing automation system…where there’s email, unfortunately there’s spam… plenty of marketers are willing to cross the line to try to gener

Brand Marketing in a Post-Pandemic World
August 10, 2021

The Buzz 1: “A brand is no longer what we tell the consumer it is -- it is what consumers tell each other it is.” (Scott Cook, Intuit co-founder) The Buzz 2: “Your brand is the single most important

Web Optimization: Make Your Customers’ Digital Journey Suck Less!
July 13, 2021

The Buzz 1: “Today it's not about 'get the traffic' — it's about 'get the targeted and relevant traffic.

eMail Marketing: Digital Dinosaur or Business Backbone?
June 08, 2021

The Buzz: “’That thing out there…that is no dinosaur,' says Owen in the 2015 action/sci-fi film Jurassic World. Can the same be said about your email marketing strategy?” (mashable.

Marketers’ Reality Check: Your Digital Presence Quotient *DPQ*
May 11, 2021

The buzz 1: “The best marketing doesn’t feel like marketing.” (Tom Fishburne, Founder, Marketoonist). The buzz 2: “Marketers need to build digital relationships and reputation before closing a sale.

How to Build Engaging Virtual Events: Insider Success Tips
April 13, 2021

The buzz 1: “Once a niche aspect of the event industry, virtual events have become an integral part of daily life in the time of COVID-19 — and it looks like these events are here to stay.” www.eventbrite.

The Psychology of Video Engagement: New King of Marketing Tactics
March 16, 2021

The buzz: “If there was one winner in 2020, it was probably video. With everyone online all the time, video became more crucial than ever for marketing and communication.” [biteable.