Ever wonder what truly motivates people to make a purchase? In Episode 237 of Small Business Talk for Coaches, Cathy Smith explores the psychology of buying, including audience understanding, buying journey stages, and the powerful impact of emotion. This

Leveraging Social Media In episode 203 of Small Business Talk with Cathy Smith, Cathy dives into the world of social media and how small businesses can leverage these platforms for optimal growth. Cathy sets the stage by discussing the importance of choos

How the human element of cybersecurity could be affecting your business. In episode 202 of the Small Business Talk Podcast, host Cathy Smith had a chat with Caitriona Forde from Cait IT about the human element of cybersecurity and its implications for bus

Talking to Nobody. In episode 201 of Small Business Talk Podcast, with Cathy Smith, I bring your attention to the importance of specificity in communication and understanding your audience's needs. This episode's focus is on why you might be experiencing

Lets Celebrate 200 Episodes of Small Business Talk In the 200th episode of Small Business Talk, host Cathy Smith pauses to celebrate and express gratitude towards her loyal listeners, her team, and all who have contributed to the podcast's success since i

How to Get Free PR for Your Business. Welcome to Small Business Talk with Cathy Smith, Episode 199. In today's episode, Cathy is joined by Jemimah Ashley from the Visibility Lab. They discuss the topic of how to get free PR for your business. Jemimah emph

Price is Just a Number. Episode 198 of "Small Business Talk," I discuss the importance of pricing and how it goes beyond being just a number. Understanding how people perceive prices and aligning them with value is crucial for small business owners. I su

Why Do Business Owners Find It Difficult to Manage Money. In this episode 197 of "Small Business Talk with Cathy Smith," guest Amy Bett we discuss the challenges business owners face in managing money. Amy, a profit first professional and founder of Ladie

Business Decisions How Are You Making Them. In this episode, Business Decisions How Are You Making Them? Cathy Smith discusses the concept of making decisions in business. She shares a conversation she had with a friend about how decisions can be categori

How to Motivate Your Staff to Want Them to Stay. In episode 195 of Small Business Talk, host Cathy Smith explores the topic of employee motivation and retention with guest Karen Chaston, a former CFO. They highlight the critical role of treating employees