The Sleep Retailer Podcast
Classic Brands on Consumer Marketing
December 02, 2021
This week we’re talking with Classic Brands! CEO Scott Burger and Chief Commercial Officer Vivian Weng joined us to talk about how their approach to consumer marketing has evolved over the past year and a half. We discuss best practices for collecting product reviews, the importance of testing new ad formats and how to make sure your digital content and merchandising are working together to really engage with the consumer.