The Sleep Retailer Podcast

The Sleep Retailer Podcast


Nationwide Marketing Group on Consumer Marketing

November 24, 2021

Our guest this week is Amanda Evans, VP of Shopper Marketing for Nationwide Marketing Group. She joined us to discuss some practical and creative ways retailers can engage with today's consumers. We chatted about the latest trends in consumer search terms, how different stages of the buying journey require different marketing needs, and the value of setting customer expectations across different platforms.