With 2020 soon coming to a close, we’ve shifted our sights to the year ahead! In this new podcast series, we’re asking: what does the future hold for the bedding industry in 2021?

Dan Hennessy, senior vice president and general manager at Serta Simmons Bedding, joins us for this episode to discuss how Beautyrest is reacting and responding to today’s new set of challenges and opportunities. He emphasizes the importance of under-promising and over-delivering when it comes to product fulfillment, explains why the company is focusing on ramping up its direct-to-consumer capabilities—and gives us a closer look into the new antimicrobial and sustainable materials that are sure to play a major role in the year ahead.