Too often, PR centered podcasts are centered around "storytelling" and fluff tips. Not this episode.

Today, Caroline sits down with Britt Klontz and Jackie Lambert of We Earn Media to get into the weeds of pitching. How many emails do you send for a campaign? How much should you care about backlink metrics? Most importantly: how do I get a journalist to open my email?!

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Show Notes:

00:40: How has SEO influenced media relations for you?
8:16: What are pet peeves you have when SEOs try pitching?
11:03: Why you shouldn't stress over blog links vs. money page links
14:27: Relationship building tips for marketers starting at zero
19:20: Personalizing pitches with scale
25:21: How to foster relationships outside your specific pitch needs
26:51: Determining a good send volume for campaigns
31:51: Why you shouldn't ignore mid-tier, regional or niche publications
34:25: How to handle no responses and follow ups
40:49: Are press releases dead?
47:39: Must-listen We Earn Media episodes and favorite journalism tips

Show Links:

Tune in to We Earn Media
The “WSJ" Marketing Problem with Rand Fishkin
Alan Henry of Wired episode
Follow Britt on Twitter
Follow Jackie on Twitter
Follow Caroline on LinkedIn
Produced by Cara Brown
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