Content and Conversation: SEO Tips from Siege Media

Content and Conversation: SEO Tips from Siege Media


How to Build Links to Bottom Funnel Pages

September 09, 2020

Links to content is great. You know what's better? Product page links.

Many clients want to know how the links we earn drive value to the bottom funnel. And while link building is a "rising tide lifts all ships" strategy, our outreach will be even more valuable if we can have it point directly to a "money page."

In today's Content & Conversation, Ross and Caroline share five strategies to help build links to more valuable pages and, in turn, increase authority and traffic.

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Show Notes:

00:41: How to build bottom funnel links through outreach
4:12: Moving links from your homepage to a relevant product page
4:55: Adding citable elements to your bottom funnel pages
6:24: Ideas for blending long form content with landing page
9:15: How to use internal linking in content to your benefit
10:42: Can visuals, such as infographics, fit on product pages to encourage links?

Show Links:

Advanced Link Reclamation and Link Moves by Sarah Hollenbeck
How to Generate Money Page Links with Garrett French
Stockx Air Jordan page example
Embroker startup insurance page example
Follow Ross on Twitter
Follow Caroline on LinkedIn
Produced by Cara Brown
Send Ross an email