Content and Conversation: SEO Tips from Siege Media

Content and Conversation: SEO Tips from Siege Media


Latest Episodes

How to Execute SEO-Driven Content Marketing with Neville Medhora
October 27, 2020

Last week, Ross joined Neville Medhora for a whopping 1-hour discussion on our full process. - They cover everything from link building, scaling content creation, auditing existing posts, YouTube strategy and more. Did we say more? Yes, much,

Building Reporter Relationships With We Earn Media
October 20, 2020

Too often, PR centered podcasts are centered around "storytelling" and fluff tips. Not this episode. - Today, Caroline sits down with Britt Klontz and Jackie Lambert of We Earn Media to get into the weeds of pitching.

What SEOs Get Wrong With Content Marketing
October 13, 2020

If you're a technical SEO, stop doing these things. - Even if you're technically minded, seeing the value of content and pushing beyond the keywords is equally important to rankings and traffic. Caroline and Senior SEO Analyst Shelley Marshall discuss...

Content Marketing Considerations During An Election Year
October 06, 2020

Election Day is less than 30 days out. - On today's Content & Conversation, Ross and Caroline discuss how your content marketing calendar should change to reflect the upcoming national news (and if it should change at all). - Also,

Link Building: Long Term vs. Short Term Strategies
September 29, 2020

Majority of link building is done on a long time frame, but some businesses may need immediate wins. - In those cases, what should you do? - On today's Content & Conversation Ross and Caroline chat through when a business may need to focus on short t...

How Designers and Content Marketers Can Work Together
September 22, 2020

What does it mean to have an "eye for design?" - Can you train that or is it gut instinct? For many content marketers, you're collaborating with a creative (either a graphic designer, photographer, illustrator or more).

SEO Lessons From Running a 80-Person Content Marketing Agency
September 15, 2020

Today we flip the script. - Director of Content Marketing, Vince Nero, chats with our founder, Ross, on a variety of SEO topics spanning algorithm shifts, link building, UX/UI and running and agency. Ross shares his new thoughts and theories,

How to Build Links to Bottom Funnel Pages
September 09, 2020

Links to content is great. You know what's better? Product page links. - Many clients want to know how the links we earn drive value to the bottom funnel. And while link building is a "rising tide lifts all ships" strategy,

Vetting Prospects at Scale
September 01, 2020

Possibly the hardest part of outreach is deciding who to pitch. - We're not of the "spray and pray" mindset, so building a pitch list takes time. That said, we've discovered some helpful tricks and tips to try to decrease that vetting period as much a...

What We Learned Analyzing the Cost Per Link of 500+ Posts
August 25, 2020

What if I told you one post could earn 300+ links? And what if I told you none of those links were from outreach? - We create a lot of content. But we also do a fair amount of outreach. In fact, half of a content marketing specialist’s role here is to...