SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators

SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators


Latest Episodes

Designing Ambulatory Pricing Strategies in a Competitive Marketplace
October 10, 2024

Dan Clarin of Kaufman Hall discusses the industry's shift to ambulatory care, highlighting pricing and cost in the context of expanding surgery and imaging capacities and third-party partnerships.

The Future of SHSMD: Evan Williams
October 10, 2024

Join us as we learn more about the new Executive Director of SHSMD, Evan Williams! Evan is a seasoned association leader and Certified Association Executive (CAE) who has a strong focus on strategic initiatives, fostering innovation and enhancing member e

Becoming the CEO of Your Life
October 04, 2024

Tune in as we discuss how to transform your life by identifying your passion, finding focus, and defining your path, empowering you to seize control and unlock your full potential.

Building Morale, Metrics, and Community Ties with a Creative Communications Program
September 20, 2024

Despite COVID-19 challenges, Mount Nittany Health's communications team revitalized corporate culture through enhanced Intranet content, a positive media campaign, and employee recognition programs. Their efforts doubled Intranet engagement, generated ove

Bringing Segments to Life with Personas and AI
August 23, 2024

John McKeever and Stacey Mueller discuss Froedtert Health's work on psychographic segmentation. With just one year of experience working with the consumer personas they created, the organization has achieved some key learnings and developed a roadmap of u

The Critical Role of Leadership Development to Unlock Greater Well-Being at Work
July 26, 2024

Explore how effective leadership skills can improve workforce mental health and well-being, highlighting OhioHealth's Leadership Academy as a successful model for supporting employee well-being and guiding other organizations through change and disruption

Advancing Health Care Policy and Telling the Hospital Story
July 12, 2024

American Hospital Association leaders discuss the current Washington, D.C., landscape including implications of the national election, the ongoing advocacy agenda impacting hospitals, grassroots efforts for hospital leaders and staff using storytelling to

Social Media + Healthcare Heroes: A Dynamic Duo
June 28, 2024

Carley Weinstein provides insights on using social media to honor healthcare heroes and support organizational goals, focusing on staff spotlights, diverse campaigns, and cross-functional collaboration for maximum impact.

How We Built a Thought Leadership Engine to Amplify a Rural Health Care System
June 25, 2024

Join us as we delve into ECU Health’s journey to becoming the national model for rural health and wellness through thought leadership, exploring its definition, tangibility, and timeline. Jason and Laura will share how we built understanding and gained se

Women in Leadership: Julie A. Freischlag
June 10, 2024

The Women in Leadership series explores the life and career path of women in health care leadership roles. In this episode, we spotlight Julie A. Freischlag, whose distinguished career as a surgeon paved the way to multiple chief surgery positions, ultima