Selling A President 2020
Strange Bedfellows - Selling a President 2020
ELLIS VERDI, President DeVito/Verdi: Traditional creative ad agencies are increasingly being divorced from political advertising. If campaigns rely on advertising more than ever today, then why is the work being entrusted to those outside the business?
If advertising agencies can make people cry and make them buy, you think candidates would return to a model that works so well for decades with so much riding on how a candidate is advertised and how much is being spent to do so.