In this episode, you'll learn the difference between customer's active vs. latent needs, and how that impacts your farm marketing. - To master farm marketing, join the Small Farm Nation Academy whenev

In this episode, you'll learn the biggest mistakes farmers make with creating their websites. To master farm marketing, join the Small Farm Nation Academy whenever you're ready. To

Okay, so it’s strategy week here on the Small Farm Nation podcast. And nothing says “strategy” more than business planning, so that’s the focus this week. Now, the first thing you're told to do when starting a business is to write a business plan.

What do most people think of when they think of branding? They think of logos. In fact, many people think that their logo is their brand. And you can’t have a great brand without a super cool logo design, can you? Today,

What can you do if you have a business but you’re not a natural entrepreneur? In this farm podcast, I’m gonna show you how to stop working ON your business rather than being a slave to it so you can avoid burnout and realize your entrepreneurial dreams...

One of the challenges I hear most often expressed from small farmers (really any small business, actually), is how difficult it is to create an email list of potential customers. In this episode, we'll discuss three keys to putting your list-building e...

Is branding important for your farm business? - Let’s start with what I mean by the word “brand” because it’s a word that we hear often, but we may not understand the meaning.  I mean, what does the word “brand” mean anyway?

So what’s the secret to marketing farm and local food products? Today, I’ll tell you, and set you on a solid foundation for marketing your farm and/or food products. Because, if we produce great food and farm products and there’s no one to buy it,

We all know that sustainably produced food is more expensive than supermarket food, so how do we explain that when challenged? - This week I want to discuss a challenge that many small farmers face.  It’s one that they seem to all dread and it puts th...

An email list is your most important communication asset, and email marketing is a great way to sell your farm products. But how do you build a list in the first place? - In this episode I walk you through the four not-so-simple steps of email list b...