Small Farm Nation

Small Farm Nation

Latest Episodes

Farm Marketing – Active vs. Latent Customer Needs
May 26, 2021

In this episode, you'll learn the difference between customer's active vs. latent needs, and how that impacts your farm marketing. - To master farm marketing, join the Small Farm Nation Academy whenev

Biggest Mistakes with Farm Websites
May 20, 2021

In this episode, you'll learn the biggest mistakes farmers make with creating their websites. To master farm marketing, join the Small Farm Nation Academy whenever you're ready. To

October 12, 2019

Okay, so it’s strategy week here on the Small Farm Nation podcast. And nothing says “strategy” more than business planning, so that’s the focus this week. Now, the first thing you're told to do when starting a business is to write a business plan.

8 Logo design mistakes
October 05, 2019

What do most people think of when they think of branding? They think of logos. In fact, many people think that their logo is their brand. And you can’t have a great brand without a super cool logo design, can you? Today,

Learn to become a farm entrepreneur
September 28, 2019

What can you do if you have a business but you’re not a natural entrepreneur? In this farm podcast, I’m gonna show you how to stop working ON your business rather than being a slave to it so you can avoid burnout and realize your entrepreneurial dreams...

How to Create an Email List for your Farm
September 21, 2019

One of the challenges I hear most often expressed from small farmers (really any small business, actually), is how difficult it is to create an email list of potential customers. In this episode, we'll discuss three keys to putting your list-building e...

Why You Must Create a Great Farm Brand
August 03, 2019

Is branding important for your farm business? - Let’s start with what I mean by the word “brand” because it’s a word that we hear often, but we may not understand the meaning.  I mean, what does the word “brand” mean anyway?

7 Habits of Successful Farm Marketers
July 06, 2019

So what’s the secret to marketing farm and local food products? Today, I’ll tell you, and set you on a solid foundation for marketing your farm and/or food products. Because, if we produce great food and farm products and there’s no one to buy it,

How to Tackle Farm Price Objections: Farm Podcast
June 29, 2019

We all know that sustainably produced food is more expensive than supermarket food, so how do we explain that when challenged? - This week I want to discuss a challenge that many small farmers face.  It’s one that they seem to all dread and it puts th...

How to Grow Your Farm’s Email List: Farm Podcast
June 22, 2019

An email list is your most important communication asset, and email marketing is a great way to sell your farm products. But how do you build a list in the first place? - In this episode I walk you through the four not-so-simple steps of email list b...