Sales Marketing Profit

Sales Marketing Profit


27 – The Time Shrinker - Sales Marketing Profit

September 02, 2015

This week’s SMP episode takes a look at Raj, who’s built a business in the field of law, where scaling is a challenge. With Taki’s help, he applied a framework that has made him mostly redundant in his business, giving him ample time to strategize for growth and to just enjoy life.

Podcast highlights:

01:02 - Hard to scale, resistant to change
03:12 - The goal is leverage
03:35 - The framework
04:06 - Make it up, make it real, make it recur
05:36 - The no. 1 job of an entrepreneur
07:37 - In terms of action
09:13 - Have the stakeholders present
11:10 - Learn this secret trick
12:19 - A shocking realization
13:48 - What’s working, what’s not?
16:49 - The results of the changes
17:34 - Think entity, not personality
18:43 - Build up the scale before you need it
20:02 - Package and systematize
21:00 - Leverage early, leverage often
22:11 - The prescription to take
23:13 - This is where it’s at

Download the PDF notes

Tweetables:

Good for the ego, bad for scale. [Click To Tweet].
Attract, convert, deliver. [Click To Tweet].
An awesome business works when you’re not there. [Click To Tweet].
Never get good at the little jobs. [Click To Tweet].
Manage the system, not the people. [Click To Tweet].

 

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